SWOT & PESTEL em Inglês: Planejamento Estratégico com Vocabulário Nativo

Vocabulário Essencial

Comparativo: como um iniciante diria vs. como um executivo nativo diria

Strengths

Internal positive attributes and resources that give competitive advantage.

❌ Básico

"Our strong point is the technology we developed."

✅ Executivo

"Our core strengths include proprietary technology and a highly engaged customer base."

Quando usar: Apresentações de planejamento estratégico.

Weaknesses

Internal factors that place the organization at a disadvantage.

❌ Básico

"A weak point is that people don't know our brand."

✅ Executivo

"Key weaknesses to address include limited brand recognition in international markets."

Quando usar: Sessões de análise estratégica.

Opportunities

External factors that could be exploited for growth.

❌ Básico

"There is a good chance to grow in the small business market."

✅ Executivo

"We've identified significant opportunities in the underserved SMB segment."

Quando usar: Discussões de crescimento e expansão.

Threats

External factors that could negatively impact the organization.

❌ Básico

"The new regulation can be a risk for us."

✅ Executivo

"Emerging threats include regulatory changes and aggressive competitor pricing."

Quando usar: Análise de riscos e cenários.

PESTEL (Political, Economic, Social, Technological, Environmental, Legal)

Framework for analyzing macro-environmental factors.

❌ Básico

"We analyzed the political and economic situation in Europe."

✅ Executivo

"Our PESTEL analysis reveals favorable regulatory tailwinds in the EU market."

Quando usar: Análise de entrada em novos mercados.

Competitive Moat

Sustainable competitive advantages that protect market position.

❌ Básico

"Why we're better."

✅ Executivo

"Our competitive moat is built on network effects and switching costs."

Quando usar: Apresentações para investidores e board.