Strategic Planning em Inglês: Visão, Missão e Pilares Estratégicos
Long-range planning, resource allocation e posicionamento competitivo.
Planejamento estratégico define o rumo da organização. Articular visão, prioridades e alocação de recursos em inglês é fundamental para líderes que participam de offsites, board meetings e discussões de estratégia.
Vocabulário Essencial
Comparativo: como um iniciante diria vs. como um executivo nativo diria
- Vision / Mission / Values
The foundational statements defining organizational purpose, direction, and principles.
❌ Básico"What the company wants to be, do, and believes in."
✅ Executivo"Our vision is market leadership in enterprise software; our mission is enabling digital transformation at scale."
Quando usar: Comunicação institucional e culture.
- Strategic Pillars
The key focus areas or themes that support the overall strategy.
❌ Básico"The main things the company is focusing on."
✅ Executivo"Our three strategic pillars are: product innovation, geographic expansion, and operational excellence."
Quando usar: Planejamento estratégico e OKRs.
- Resource Allocation
The process of distributing resources (budget, people) across strategic priorities.
❌ Básico"Deciding where to spend money and assign people."
✅ Executivo"Resource allocation prioritizes 60% to growth initiatives and 40% to operational stability."
Quando usar: Budget planning e priority setting.
- Competitive Positioning
How a company differentiates itself in the market relative to competitors.
❌ Básico"How we're different from other companies."
✅ Executivo"Our competitive positioning as the premium provider justifies the 20% price premium."
Quando usar: Market strategy e go-to-market.
- Long-Range Plan (LRP)
A strategic plan covering 3-5 years of organizational direction.
❌ Básico"Our plan for the next few years."
✅ Executivo"The 5-year LRP targets $500M revenue through organic growth and two acquisitions."
Quando usar: Board planning e investor communications.
- Strategic Bet
A significant investment or initiative with high risk and high potential reward.
❌ Básico"A big risky decision we're making."
✅ Executivo"Our strategic bet on AI represents 20% of R&D investment, targeting 3x revenue in the category by 2028."
Quando usar: Portfolio strategy e investment decisions.
Erros Comuns a Evitar
"We want to grow."
"Our strategic objective is 25% CAGR over 5 years, achieved through market expansion in EMEA and APAC."
"We're focusing on everything."
"Resource allocation reflects our three strategic pillars, with explicit trade-offs in non-priority areas."
"We're better than competitors."
"Our competitive positioning is built on product depth and customer intimacy, commanding a 20% price premium."
Phraseology Tips
- Use 'North Star' for overarching goals: 'Our North Star is $1B revenue'
- Say 'strategic trade-offs' when explaining what you're NOT doing
- Frame investments as 'bets': 'We're making a strategic bet on...'
- Use 'CAGR' (Compound Annual Growth Rate) for growth projections
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