Stakeholder Management em Inglês: Influência e Alinhamento Organizacional

Vocabulário Essencial

Comparativo: como um iniciante diria vs. como um executivo nativo diria

Stakeholder Mapping

The process of identifying and analyzing stakeholders based on influence and interest.

❌ Básico

"We made a list of people affected by the project."

✅ Executivo

"Our stakeholder mapping positions the CFO as high-influence/high-interest, requiring weekly updates."

Quando usar: Planejamento de projetos e change management.

Buy-in

Agreement and commitment from stakeholders to support an initiative.

❌ Básico

"We need leadership to agree with our plan."

✅ Executivo

"We've secured buy-in from the regional VPs. Next step is aligning the functional heads."

Quando usar: Aprovação de projetos e iniciativas.

Escalation Path

The predefined chain of command for raising issues that cannot be resolved at the current level.

❌ Básico

"If there's a problem, who do we talk to?"

✅ Executivo

"The escalation path goes from PM to PMO Director to Steering Committee for budget variances over 15%."

Quando usar: Governança de projetos.

Alignment

Agreement between stakeholders on objectives, approach, and priorities.

❌ Básico

"Everyone agrees on what we're doing."

✅ Executivo

"We achieved alignment on the implementation timeline during yesterday's steering committee."

Quando usar: Coordenação cross-functional.

Sponsor

A senior executive who champions and provides resources for a project.

❌ Básico

"The boss who supports our project."

✅ Executivo

"Our executive sponsor is the COO, who will present the business case to the board."

Quando usar: Governança e patrocínio executivo.

Influence Without Authority

The ability to shape outcomes without formal power over stakeholders.

❌ Básico

"Getting people to help even though I'm not their manager."

✅ Executivo

"Success in this role requires influencing without authority across three business units."

Quando usar: Liderança matricial e cross-functional.