Executive Briefing em Inglês: Comunicação Direta para C-Level

Vocabulário Essencial

Comparativo: como um iniciante diria vs. como um executivo nativo diria

BLUF (Bottom Line Up Front)

Communication technique where the main point comes first, followed by supporting details.

❌ Básico

"I want to explain the situation and then tell you what we need."

✅ Executivo

"BLUF: We need $2M additional budget to meet the Q4 launch date. Here's the analysis supporting this request."

Quando usar: E-mails e apresentações para C-Level.

Executive Summary

A brief overview of a longer document that highlights key points.

❌ Básico

"Here is a short version of the report."

✅ Executivo

"The executive summary captures the three strategic options with our recommendation on slide 2."

Quando usar: Documentos longos e propostas estratégicas.

Key Takeaways

The most important points to remember from a presentation or document.

❌ Básico

"The important parts are..."

✅ Executivo

"The key takeaways from this analysis are: 1) market timing is critical, 2) we have first-mover advantage."

Quando usar: Final de apresentações e documentos.

Action Items

Specific tasks assigned to individuals with deadlines.

❌ Básico

"The things we need to do next."

✅ Executivo

"Action items: CFO to approve budget by Friday; CTO to finalize vendor selection by EOW."

Quando usar: Fechamento de reuniões executivas.

Decision Point

A moment requiring executive approval or strategic choice.

❌ Básico

"We need you to decide."

✅ Executivo

"We've reached a decision point: proceed with acquisition or pursue organic growth."

Quando usar: Steering committees e board meetings.

Net-Net

The final conclusion after considering all factors.

❌ Básico

"In summary..."

✅ Executivo

"Net-net: the ROI justifies the investment despite short-term margin compression."

Quando usar: Conclusões de análises financeiras.