Design Thinking em Inglês: Vocabulário de Inovação e UX

Vocabulário Essencial

Comparativo: como um iniciante diria vs. como um executivo nativo diria

Empathize

Understanding users through observation and engagement.

❌ Básico

"Understanding people."

✅ Executivo

"In the Empathize phase, we conducted 15 user interviews and 3 contextual inquiry sessions."

Quando usar: Workshops de Design Thinking.

Pain Point

A specific problem users experience in their journey.

❌ Básico

"Users are frustrated with the long checkout process."

✅ Executivo

"The primary pain point is the 12-step checkout process creating abandonment."

Quando usar: User research e problem definition.

Ideation

Generating a broad set of potential solutions.

❌ Básico

"We brainstormed many ideas to solve the problem."

✅ Executivo

"Our ideation session generated 47 concepts, which we clustered into 5 themes."

Quando usar: Workshops de brainstorming.

Prototype

A quick, low-fidelity representation of a concept for testing.

❌ Básico

"A test version."

✅ Executivo

"We built a clickable prototype in 3 days to validate the core user flow."

Quando usar: Desenvolvimento e teste de conceitos.

User Testing

Evaluating concepts with real users to gather feedback.

❌ Básico

"Asking users what they think."

✅ Executivo

"User testing revealed 85% task completion rate with the new navigation."

Quando usar: Validação de conceitos.

Pivot

Changing direction based on learnings from testing.

❌ Básico

"Changing the plan."

✅ Executivo

"Based on user feedback, we're pivoting from mobile-first to desktop-first approach."

Quando usar: Decisões estratégicas baseadas em aprendizados.