DEI Strategy em Inglês: Diversidade, Equidade e Inclusão

Vocabulário Essencial

Comparativo: como um iniciante diria vs. como um executivo nativo diria

Unconscious Bias

Social stereotypes about certain groups of people that individuals form outside their own conscious awareness.

❌ Básico

"Sometimes we have prejudices we don't notice."

✅ Executivo

"We're implementing training to help hiring managers recognize and mitigate unconscious bias."

Quando usar: Treinamento e contratação.

Equity vs Equality

Equity involves giving people what they need to succeed; Equality is treating everyone the same.

❌ Básico

"We give different support to different people based on what they need."

✅ Executivo

"Our focus is on equity: ensuring underrepresented groups have the specific support they need to thrive."

Quando usar: Estratégia de DEI.

Allyship

The practice of emphasizing social justice, inclusion, and human rights by members of an ingroup.

❌ Básico

"I speak up when I hear comments that might hurt my colleagues."

✅ Executivo

"Active allyship means speaking up when you witness microaggressions, not just being supportive in private."

Quando usar: Cultura inclusiva.

Underrepresented Groups

Groups of people who are not represented in a given population in proportion to their numbers in the general population.

❌ Básico

"We want more people from groups that are not well represented in tech."

✅ Executivo

"We have specific OKRs to increase leadership representation from underrepresented groups."

Quando usar: Metas de diversidade.

ERGs (Employee Resource Groups)

Voluntary, employee-led groups that foster a diverse, inclusive workplace.

❌ Básico

"We have groups where employees with similar backgrounds connect."

✅ Executivo

"Our ERGs are critical partners in shaping our inclusive benefits policy."

Quando usar: Engajamento e cultura.

Inclusive Language

Language that avoids the use of certain expressions or words that might be considered to exclude particular groups of people.

❌ Básico

"We changed the job descriptions to be more welcoming."

✅ Executivo

"We're auditing our job descriptions to ensure inclusive language that appeals to a diverse candidate pool."

Quando usar: Comunicação corporativa.