Data-Driven Decisions em Inglês: BI, Analytics e Linguagem de Dados

Vocabulário Essencial

Comparativo: como um iniciante diria vs. como um executivo nativo diria

Insight

An actionable understanding derived from data analysis.

❌ Básico

"The data shows that mobile users buy more often."

✅ Executivo

"The key insight is that mobile users convert at 2x the rate when using the simplified checkout."

Quando usar: Apresentações de análise e recomendações.

Dashboard

A visual display of key metrics and KPIs.

❌ Básico

"We have a page with all the important numbers and charts."

✅ Executivo

"The executive dashboard surfaces the 5 KPIs that drive our strategic objectives."

Quando usar: Discussões de reporting e métricas.

Trend

A pattern of change over time.

❌ Básico

"The numbers have been going up for the last 8 months."

✅ Executivo

"We're seeing a positive trend in NPS, with 8 consecutive months of improvement."

Quando usar: Análise de dados e reporting.

Correlation vs Causation

The distinction between association and cause-effect relationship.

❌ Básico

"These two things happen together but one doesn't cause the other."

✅ Executivo

"While there's correlation between ad spend and revenue, we need attribution modeling to establish causation."

Quando usar: Discussões analíticas avançadas.

Outlier

A data point significantly different from other observations.

❌ Básico

"This number is very different from the others, maybe an error."

✅ Executivo

"Q2 results include an outlier from the enterprise deal, so underlying growth is 15%."

Quando usar: Análise de dados e normalization.

Benchmark

A standard or point of reference for comparison.

❌ Básico

"Our conversion rate is higher than what competitors have."

✅ Executivo

"Our conversion rate is 4.2%, which benchmarks favorably against the industry average of 2.8%."

Quando usar: Competitive analysis e performance discussions.