Crisis Management em Inglês: Liderança Sob Pressão

Vocabulário Essencial

Comparativo: como um iniciante diria vs. como um executivo nativo diria

Business Continuity Plan (BCP)

The process of creating systems of prevention and recovery to deal with potential threats.

❌ Básico

"We have a plan to keep the business running if something bad happens."

✅ Executivo

"We've activated our Business Continuity Plan to ensure zero downtime for critical services."

Quando usar: Resposta a incidentes graves.

Damage Control

Measures taken to minimize the negative impact of an event.

❌ Básico

"The PR team is working to reduce the negative impact of this news."

✅ Executivo

"Our PR team is in damage control mode following the data leak announcement."

Quando usar: Gestão de reputação.

Contingency

A future event or circumstance that is possible but cannot be predicted with certainty.

❌ Básico

"We need a backup plan in case the supplier doesn't deliver."

✅ Executivo

"We need a contingency plan in case the supply chain disruption continues."

Quando usar: Planejamento de riscos.

War Room

A room (physical or virtual) where leaders meet to solve a crisis.

❌ Básico

"Let's get everyone in a call and stay connected until this is fixed."

✅ Executivo

"Let's set up a virtual war room and keep the line open until the incident is resolved."

Quando usar: Gestão de incidentes críticos.

Single Source of Truth

The practice of structuring information models such that every data element is master in (or edited in) only one place.

❌ Básico

"Everyone should get updates only from the official status page."

✅ Executivo

"The status page must be the single source of truth for all external communications."

Quando usar: Comunicação durante crises.

Post-Mortem / Retrospective

An analysis of an event after it has occurred to determine what went wrong.

❌ Básico

"After this is fixed, we will analyze what went wrong."

✅ Executivo

"We'll conduct a blameless post-mortem to prevent this outage from recurring."

Quando usar: Análise pós-incidente.