Business Model Canvas em Inglês: A Linguagem de Estratégia de Negócios

Vocabulário Essencial

Comparativo: como um iniciante diria vs. como um executivo nativo diria

Value Proposition

The bundle of benefits a company offers to customers.

❌ Básico

"Our product helps companies save time with automation."

✅ Executivo

"Our value proposition is 50% cost reduction through AI-powered automation."

Quando usar: Pitches e apresentações estratégicas.

Customer Segments

Distinct groups of people or organizations the company aims to serve.

❌ Básico

"We focus on large companies and medium-sized businesses."

✅ Executivo

"We're targeting two customer segments: enterprise (500+ employees) and mid-market."

Quando usar: Market analysis e go-to-market strategy.

Revenue Streams

The sources of income from each customer segment.

❌ Básico

"We make money from monthly subscriptions and services."

✅ Executivo

"Revenue streams include SaaS subscriptions (70%) and professional services (30%)."

Quando usar: Financial discussions e investor meetings.

Key Resources

The most important assets required to make the business model work.

❌ Básico

"We need our technology, our team, and our database."

✅ Executivo

"Key resources include our proprietary ML models and a database of 50M transactions."

Quando usar: Competitive advantage discussions.

Key Partners

The network of suppliers and partners that make the model work.

❌ Básico

"We partner with AWS for servers and Stripe for payments."

✅ Executivo

"Key partners include AWS for infrastructure and Stripe for payment processing."

Quando usar: Ecosystem e partnership discussions.

Cost Structure

The major costs incurred while operating the business.

❌ Básico

"Our main costs are people, infrastructure, and marketing."

✅ Executivo

"Our cost structure is 60% personnel, 25% infrastructure, 15% G&A."

Quando usar: Financial analysis e investor discussions.